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25/08/2011

Производители сигарет ориентируют свою продукцию на детей и подростков

 
 
Производители сигарет ориентируют свою продукцию на детей и подростков

Сигареты детей и подростков

Пока Минздрав борется с такой вредной привычкой, как курение, производители табачных изделий расширяют круг потребителей своей продукции. Компания "Донской табак" - производитель сигарет Kiss, Sweet Dreams, Senator - ориентирует свою продукцию на детей и подростков, считают в сообществе рекламщиков.


Один из авторов крупного портала о рекламе Adme.ru пишет: "Недавний рестайлинг сигарет Sweet Dreams, конфуз с использованием в рекламе подростков, а также продолжительные наблюдения за маркетингом "Донского табака" привели нас к выводу: компания, справедливо полагая, что к взрослой аудитории в условиях жесточайшей конкуренции подступиться потруднее будет, выбрала для большинства своих брендов наиболее легкий путь и наиболее податливую аудиторию".

По мнению автора, упаковка некоторых видов сигарет оформлена таким образом, чтобы в первую очередь привлечь внимание детей и подростков. В оформлении использованы близкие тинэйджерам образы, отражающие их идеалы и призванные "заманивать их веселенькой упаковкой и предлагать сладкую беззаботную жизнь".

http://files.adme.ru/files/news/part_29/297605/sweet.jpg

"Кто из маленьких глупеньких девочек не мечтает о жизни, изображенной на пачках этих сигарет? Шмотки, тачки, путешествия. Почувствовать себя хотя бы микроскопической частью этого мира можно не задорого - нужно всего лишь достать из сумки яркую пачку всего за 20 рублей и изящно расположить ее рядом с собой. Сигареты эти к тому же ароматизированы, а фильтр у них сладкий", – пишут на Adme.ru.

Рекламу этих сигарет в печатных источниках тоже "взрослой" не назовешь. Модели, которые, может быть, и достигли совершеннолетия, на рекламных постерах выглядят совсем юными девочками. А слоганы типа "Если нельзя, но очень хочется, то можно" переходящие все границы рассчитаны именно на подростков, которым это "нельзя" с детства внушается родителями и Минздравом.

Сигареты детей и подростков,Производители сигарет, курение опасно для жизни, курение и беременность, пассивное курение, курение и дети, табак, фармафорум

По материалам: Индустрия Питания

Cigarettes for Children


While the Ministry of Health is struggling with a bad habit, like smoking, tobacco manufacturers extend the range of consumers of its products. The company "Don tobacco" - the manufacturer of cigarettes Kiss, Sweet Dreams, Senator - orient their products to children and adolescents, according to the community advertisers.

One of the authors of a major advertising portal Adme.ru writes: "The recent restyling of cigarettes Sweet Dreams, confusion with the use of advertising in adolescents, as well as long-marketing surveillance" Don tobacco "have led us to the conclusion that the company, believing that to an adult audience in conditions of severe competition to approach more difficult will be chosen for most of its brands the easiest way and the most malleable audience. "

The author argues that certain types of cigarette packaging is framed in a way that primarily attract children and teenagers. Design contains images similar to teenagers that reflect their ideals and designed to "lure them cheerful packaging, and offer a sweet carefree life."


"How many of silly little girls do not dream about the life depicted in these packs of cigarettes? Clothes, cars, travel. To feel even a microscopic part of this world can not high prices - just get out of the bag stack of colorful little as 20 rubles and a fine place her side. Cigarettes are also scented, and filter them sweet, "- written on Adme.ru.

Advertising of cigarettes in printed sources, too "adult" can not be called. Models that can be reached adulthood and on advertising posters look very young girls. And slogans like "If you can not, but really want it, can be" going over all limits calculated on adolescents who are "impossible" are taught from childhood parents and the Ministry of Health.

Russian portal of Medicine and Pharmacology

перепланировка квартир новосибирске

 
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